Do These 5 Things to Protect Your Personal Brand

Photo by Angello Lopez on Unsplash

When established brands face a reputational disaster – a product fails catastrophically, for example, or E. coli contaminates the menu -armies of specialists are brought in to help salvage customer trust and ease the business through its crisis. They marshal every resource available because they know these events can impact a company’s reputation for years, causing potential immeasurable harm.

The damage can be especially devastating if you’re an entrepreneur struggling to build your personal brand in today’s competitive market.

Source: Do These 5 Things to Protect Your Personal Brand | Inc.com