3 secret places.
Brand strategy is an excavation.
I’ve written in the past that “You dig and dig and dig until a market path is revealed.”
The perfect story, just like strategy, already exists. There is already a compelling, loyalty-building narrative hiding in the DNA of your brand. If you pull apart the floorboards and start shoveling at the dirt underneath, it will be there.
It’s your job to find it and bring it to life.
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