Why do so many of the brands you interact with every day have blue logos? The answer is science, not fashion.
Look at the home screen of your phone and you’ll probably see a ton of blue — Facebook, LinkedIn, Skype, all blue. Glance up at the real world and you’ll notice much the same. GM, Ford, Intel, Boeing, and Walmart all represent themselves in blue too. And that’s just the tip of the iceberg.
What’s going on here? Have all these brands fallen victim to some weird trend for blue logos, or is there a deeper reason so many diverse companies opted for essentially the exact same color for their branding? I recently stumbled on the fascinating answer to this question, and it’s not fashion, it’s science.