How Great Brands Empower You

Photo by Alexander Rotker on Unsplash

Great brands empower you. We put on a pair of Nikes because it makes us feel as if we are taking our training seriously. Serious athletes wear Nike and we aspire to have the same mentality as them, if not the same innate talent. The experts tell us we could run just as well (perhaps even better) in a different brand and yet we, “Just do it”. Anyone who doubts this should look at a Nike ad. Do you see a technical breakdown of features and explanations as to how the product works? No. Their posters sound more like motivational speakers.

Source: How Great Brands Empower You – The Startup – Medium