How to name your company

Photo by Jason Leung on Unsplash

Don’t be literal. Think about feelings. Tag lines are useless. To create an effective brand in the startup age, you sometimes have to challenge established rules of corporate marketing. That was the key takeaway from a talk given by Emily Heyward and Jonah Fay-Hurvitz, two strategists at the Brooklyn-based agency Red Antler, at the 99U Conference last Thursday (May 10). Heyward and Fay-Hurvitz are worth listening to, given that Red Antler has become the branding guru du jour of the US startup scene, working with companies such as Casper, FourSquare, Rent the Runway, and Birchbox…

Source: How to name your company, according to Red Antler, the branding agency behind Casper, Allbirds, and Birchbox — Quartz at Work