Stop building experiences, start building brands

7 min read

Brands need to evolve in today’s changing times, but brand building still requires consistency of thought, application and action. This is a major dilemma for marketers. On one hand there is a need to keep a brand relevant as tastes and preferences rapidly change. On the other hand, there is the fundamental principle of consistency when it comes to building strong brands.

Source: Stop building experiences, start building brands – Startups & Venture Capital