This Trick Will Help You Promote Yourself Without Coming Off as Self-Centered

I’ve always struggled with self-promotion. Sure, I’ve done plenty of it — you pretty much can’t work in media without hawking your own work. But I’ve always felt awkward about it. Self-promotion feels a little like begging. I’ve always worried that it’s a burden — as if I’m saying, Here’s something I’m forcing you to care about. So I tried to mask that awkwardness with self-­deprecating humor. When I recently launched an Entrepreneur podcast called Problem Solvers, for example, I emailed all my friends with the subject line, “In case you’re not sick of my voice.”

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