If You Want to Build a Billion-Dollar Brand Like Apple and Coca-Cola, Change Your Marketing Strategy

Five tips to know when it might be time to move beyond product and into brand advertising.

Apple didn’t become the most valuable brand in the entire world, worth $170 billion (total market cap: $814 billion), by talking about the processing power or pixel count of its computers. Instead, the company taps into a universal desire to express your individuality. Its ads have consistently reinforced that feeling, from “1984” to “Drake Vs. Bench Press.”

Source: If You Want to Build a Billion-Dollar Brand Like Apple and Coca-Cola, Change Your Marketing Strategy | Inc.com