Five tips to know when it might be time to move beyond product and into brand advertising.
Apple didn’t become the most valuable brand in the entire world, worth $170 billion (total market cap: $814 billion), by talking about the processing power or pixel count of its computers. Instead, the company taps into a universal desire to express your individuality. Its ads have consistently reinforced that feeling, from “1984” to “Drake Vs. Bench Press.”