Your Startup Needs Brand Ambassadors Now More than Ever — Here’s How to Get Them

Brand ambassador strategies have lately gone mainstream, as more and more companies become eager to harness the power of referrals through effective ambassador matchmaking.

Source: Your Startup Needs Brand Ambassadors Now More than Ever — Here’s How to Get Them

Product Launch Marketing Strategy Tips and Tricks

So how exactly do you handle a launch and get people as excited about your new product as you are? There are some aspects you need to keep in mind, but don’t worry – it’s not rocket science! Let’s break down the various parts that come together to form a successful product launch marketing strategy.

Source: Product Launch Marketing Strategy Tips and Tricks | fishbat

Your Go-To Small Business Marketing Guide for 2019

From email and social media campaigns to pricing, branding, and strategy, it can be a challenge for many small business owners to excel at marketing while also focusing on growing their business. That’s where we hope to help! That’s why we teamed up with Mailchimp, Square, and WooCommerce to bring you a brand-new small business marketing playbook. In this five-part email series, you’ll receive specific and actionable marketing strategies that you can use in the remainder of 2018 and throughout 2019 to grow your business in meaningful ways.

Source: Your Go-To Small Business Marketing Guide for 2019 (New Strategies)    

How These 4 Entrepreneurs Stay True to Their Mission

‘Consumers vote with their dollars. They want to support like-minded businesses they can trust.’

Source: How These 4 Entrepreneurs Stay True to Their Mission | SUCCESS

How Facebook Groups Can Help Marketers Thrive

Photo by William White on Unsplash

New changes to Facebook’s News Feed have made organic reach practically impossible. It’s a clear signal that many marketers need to change their approach once again. While paying for Facebook ads is always an option (one that you should be using, I must add), it may be too expensive for companies struggling with a small budget. Luckily, there is a lower-cost, engagement-driving alternative: Facebook Groups.

Source: How Facebook Groups Can Help Marketers Thrive | Inc.com

4 Strategies to Use When Marketing to Millennials

Photo by Jade Masri on Unsplash

The reality is that millennials are willing to spend money, and in areas such as eating out, they outspend other generations by a fair margin. However, because of the sheer number of products available to them, they tend to do research before buying; Goldman Sachs reports that 57 percent of millennials will compare prices in store before making a purchase.

Marketers looking to sell to this generation will need to find ways to stand out from the competition. These are some of the best practices for attracting the attention of skeptical Millennials.

Source: 4 Strategies to Use When Marketing to Millennials

What’s the Best Marketing Funnel?

4 min read

Far too many of you are wasting your valuable time and money on convoluted marketing funnels when you should be focusing on the fundamentals. Ben Settle calls this, “Principles vs. Tactics”. Ramit Sethi calls it, “Marketing Tactical Hell.”

Source: What’s the Best Marketing Funnel? – Startup Grind – Medium

3 Tactics To Grow Conversion Rates

As marketers, we often focus on producing more content to drive traffic, but if you aren’t executing these 3 conversion strategies first, then your traffic could fall flat. Conversion rate optimization can sometimes feel unnatural for busy marketers because it requires us to pause and improve what currently exists rather than race towards the always moving finish line of new content development. But if even a few simple tweaks boost your conversion rate by a full percentage point, how much revenue would that drive? And what if there were multiple ways to grow that conversion even further? Here are 3 proven tactics to boost your conversion rates by leaps and bounds:

Source: 3 Tactics To Grow Conversion Rates | Inc.com

Content Marketing Trends 2018, 50% Less Effective

Photo by Samuel Zeller on Unsplash

If you’re sticking with your content approach from three years ago, it’s now 50% less effective. Our review of 100 million articles published in 2017 found that social sharing has halved since 2015. Independent studies have also found a reduction in referrals from Facebook following various newsfeed changes. However, while some sites have lost two thirds of their social referrals, others have dramatically increased social engagement with their content.

Source: Content Trends 2018: BuzzSumo Research Report

Case Study: Designing a Chatbot for a Design Studio — Part 1

Why a Chatbot?
As we all know, conversational UI has started taking the place of most of the websites for last 2 years. Businesses have started integrating the chatbots into their business accounts as well as some of those have gone forward to integrate them on their websites too.

Chatbots are one of the most accessible ways to get connected without wasting your time on roaming over the pages of a complicated website. Some of them have even gone more ahead of this traditional thing and have started using bots as their minor level of customer service.

Source: Case Study: Designing a Chatbot for a Design Studio — Part 1