Why Your Business Should Be ‘Marketing First’

Photo by Karine Germain on Unsplash

Chances are, your marketing department isn’t in your company’s driver’s seat. Here’s why it should be. The goal of a marketing-first approach is not to inhibit other stakeholders by steering the conversation toward sales. Although this approach does aim to increase revenue and pipeline, the mechanism is led more by influence than sales. This gives the company a better chance to be seen, heard and accepted by end users, naturally increasing sales through stronger brand recall and visibility.

Source: Why Your Business Should Be ‘Marketing First’