The days of evaluating how “influential” Instagram accounts are based on the number of followers they have are slowly but surely coming to an end.
An Instagram account’s engagement (= average number of likes per post/total followers) is a much more effective metric to evaluate what percentage of the people who follow that account actually care about their content. The higher the engagement, the more influential an account is, in comparison to other accounts with similar follower numbers within a similar category.
But who are the most highly engaged Instagram accounts out there? Why are they so engaged? What do they do to get such high engagement?
Authentic interactions on Instagram (and other social media channels) build trust and contribute to long-term loyalty. Personal messages, frequent interactions, and a word-of-mouth engine can all strengthen your customer relationships over time. If you communicate well, Instagram can be the key to building a thriving customer network — starting with one person at a time. Here are our guidelines for building valuable customer relationships on Instagram.
One of the industries that has been most radically changed by Instagram is also the least talked about one: the modeling industry. Three years ago, models had almost no power. They were largely at the mercy of modeling agencies — Instagram changed that.
Social media is amazing. You can get your daily dose of outrage, updates on your friend’s mocha latte and hedgehogs camping — all in one place.However, when you’re a self-published author, it becomes part of the work. Social media might be good for reaching your target audience but it’s even better at enabling procrastination.
On November 7, Facebook announced Customer Chat, a new Messenger plugin that lets businesses have conversations with customers on their own website. This move not only further strengthens Messenger as the top partner for brands to expand and serve their customer base through conversation, it also places Facebook head-to-head against B2B Silicon Valley darlings like Intercom, Drift and Salesforce.
If you run ads on Facebook, then you know that the best way to earn a great return is to keep your Facebook CPM as low as possible. If you’re not familiar with the the acronym “CPM,” it means “cost per 1,000 impressions.” It measures how much you spend to get your ad in front of people. Almost all advertising services offer reports that include CPM. Facebook is no exception. Here are 6 ways to reduce your Facebook CPM and maximize your return on investment (ROI).
To build a sizable Instagram following, you need to create compelling content that your audience actually craves. But if you don’t post your content at the right time, most of them will never see it. So how do you figure out the optimal post time for your specific audience? The best way to find an ideal posting time is by testing the timing of your posts to see which post time generates the most audience engagement…
Social media was, and still is, one of the best possible channels if you need to market a startup, grow awareness of a new brand and launch it in a market. European startups have used it as a gateway to an audience and consequently, a gateway to success since its beginnings. They also use it in order to build and entertain a community around their projects. And, if the product is valid in today’s context, social media can help you get from zero to hero in less time than traditional advertising.
Driving yourself crazy trying to keep up each and every social media platform? Just stop it!
Getting a base of loyal customers is hard. Make it easier by applying this simple, scientific principle to your business efforts.
The process for gaining diehard, returning customers can be a long, brutal journey. Additionally, we as entrepreneurs, aren’t always the most patient type of people.
So what can you do to start creating a rabid fan base of loyal customers today?
Well, this professor of neuroscience says you should start with human psychology. According to Matthew D. Lieberman (author of Social and UCLA professor), the need for humans to connect with each other is even more fundamental than their need for shelter or food.