If You Want More Loyal Customers, Science Says You Should Do This

Getting a base of loyal customers is hard. Make it easier by applying this simple, scientific principle to your business efforts.

The process for gaining diehard, returning customers can be a long, brutal journey. Additionally, we as entrepreneurs, aren’t always the most patient type of people.

So what can you do to start creating a rabid fan base of loyal customers today?

Well, this professor of neuroscience says you should start with human psychology. According to Matthew D. Lieberman (author of Social and UCLA professor), the need for humans to connect with each other is even more fundamental than their need for shelter or food.

Source: If You Want More Loyal Customers, Science Says You Should Do This

Influencer Marketing Trends to Know in 2018

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The popularity of influencers as a marketing medium shows no signs of slowing. They give brands the opportunity to reach consumers through more authentic, experiential marketing forms, while offering entertainment value and a personal connection beyond traditional advertising.

But where does this kind of marketing have the most potential?

In a bespoke survey, we asked 3,352 internet users across the UK and U.S. these questions. Here are our top findings.

Source: Influencer Marketing Trends to Know in 2018 – GlobalWebIndex

These Are the Secrets to a Successful Twitter Campaign

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So much of developing a social media presence is all about forming a connection with your customers. But how can you be sure that as your brand grows that you are really making an impact?

A great way to generate ideas as you head into 2018 is to look at the campaigns that gained the most traction this year. According to Twitter, these were the brands that truly had their finger on the pulse:

Source: These Are the Secrets to a Successful Twitter Campaign | Entrepreneur.com

The REAL Reason Behind Gary Vaynerchuk‘s Success in Social Media

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Meet Gary Vay-ner-chuk. I have been watching his content for about a year and Gary is now one of my biggest online mentors.

At first, I couldn’t pinpoint what’s so attractive about his content but I think I nailed it down. Let´s take a deep dive into Gary’s underlying principles. Not only why he is so successful in the business world but why his content so damn attractive.

Source: The REAL Reason Behind Gary Vaynerchuk‘s Success in Social Media

Make 6 Figures a Year With a Free Facebook Group

Given that Facebook keeps raising the prices for fan pages to get exposure, a Facebook group is one more way to tap into your audience and make more money (and without buying ads). I’d like to show you the top ways to use a Facebook group to generate a steady stream of leads and sales — and the best part is these methods are simple, free, and if you’re already on Facebook, then you already have the knowledge to use these tips today. (If you don’t have a group yet, here’s how to properly set up a profitable Facebook group from the get-go.)

Source: Make 6 Figures a Year With a Free Facebook Group

How the Instagram Algorithm Works and What You Can Do About It

7 min read

Instagram wants to show you content that delights you because delightful content will keep your attention on the app for longer and increase the likelihood of you coming back to the app more often. Your attention is what they sell to advertisers to make money, so every single part of the app is designed to maximize the attention they get from you, and their algorithm is no different.

Source: How the Instagram Algorithm Works and What You Can Do About It

A Quick Guide to IGTV [Infographic]

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If you are looking into it, this new infographic from milkwhale will help – they’ve broken down all the key IGTV elements, including what it is, how to use it and what you should consider uploading to the platform.

Source: A Quick Guide to IGTV [Infographic] | Social Media Today

6 Instagram Apps To Grow Your Following

Growing on any social platform is always difficult, social media is a competitive landscape where everyone is battling for attention. For you to have any chance of gaining traction, you need to find new ways to stand out in this noisy landscape. Some of the best ways to do this is one be creative with your content, two find your best times to post. Three having a way of knowing which posts has the highest chances of performing well.

Source: 6 Instagram Apps To Grow Your Following – Len Gordon – Medium

How To Engage Your Facebook Live Audience

Here is how Facebook Marketing for Dummies author John Haydon engages with his audience through Facebook Live, with tips for how you can use this powerful tool effectively.

Source: How To Engage Your Facebook Live Audience | Forbes.com

‘Social has gotten more difficult’: Marketers mull the pitfalls of content marketing

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Marketers gathered at the Digiday Content Marketing Summit in Vail, Colorado, this week to discuss content marketing. Between sessions discussing ROI, video and the rise of performance storytelling, they met in town hall sessions and working groups. Held under the Chatham House Rule, these discussions were on the record, but not attributable, and they covered everything from frustrations with publisher partners to internal issues. Highlights below.

Source: ‘Social has gotten more difficult’: Marketers mull the pitfalls of content marketing – Digiday