Chatbots have become increasingly more important as messaging applications have become the way brands reach consumers.
Chatbots have evolved significantly in recent times, thanks to the artificial intelligence (AI) and natural language processing (NLP) that powers them. They’re now extremely sophisticated and versatile tools that can help you automate a number of your business processes.
Aside from being awesome for helping with customer care queries, AI-powered chatbots can be part of your marketing initiatives and help push your customers seamlessly through your sales funnel. Here are some ways chatbots can fit into your marketing strategy: