6 Ways to Reduce Your Facebook CPM (Code for Your Ad Cost)

If you run ads on Facebook, then you know that the best way to earn a great return is to keep your Facebook CPM as low as possible. If you’re not familiar with the the acronym “CPM,” it means “cost per 1,000 impressions.” It measures how much you spend to get your ad in front of people. Almost all advertising services offer reports that include CPM. Facebook is no exception. Here are 6 ways to reduce your Facebook CPM and maximize your return on investment (ROI).

Source: 6 Ways to Reduce Your Facebook CPM (Code for Your Ad Cost) | Inc.com