Digital Marketing Trend Prediction For 2018: Give Up On Facebook

Photo by Leio McLaren on Unsplash

Facebook has become noisy over the past few years.

But in the past 2 years, that noise has increased exponentially.

It seems everyone is on the bandwagon in search of “passive revenue success.” Everyone wants to know how they can arbitrage their Facebook ad spend against their $299 course on social media marketing–so they can make money while they sleep. Every “hustler entrepreneur” video ad starts with the phrase, “A year ago, I was homeless, sleeping on my friend’s couch…”. And all the while, very few brands and businesses have bothered asking, “Is Facebook where I should be investing more of my time and resources?”

Source: Digital Marketing Trend Prediction For 2018: Give Up On Facebook | Inc.com