Facebook Messenger’s New Tools Are Game-Changing for Marketers

Photo by Adam Jang on Unsplash

On November 7, Facebook announced Customer Chat, a new Messenger plugin that lets businesses have conversations with customers on their own website. This move not only further strengthens Messenger as the top partner for brands to expand and serve their customer base through conversation, it also places Facebook head-to-head against B2B Silicon Valley darlings like Intercom, Drift and Salesforce.

Source: Facebook Messenger’s New Tools Are Game-Changing for Marketers | Entrepreneur.com