The Most Highly Engaged Instagram Creators You Should Know About

“The days of evaluating how “influential” Instagram accounts are based on the number of followers they have are slowly but surely coming to an end.”

An Instagram account’s engagement (= average number of likes per post/total followers) is a much more effective metric to evaluate what percentage of the people who follow that account actually care about their content. The higher the engagement, the more influential an account is, in comparison to other accounts with similar follower numbers within a similar category.

Source: The Most Highly Engaged Instagram Creators You Should Know About