The popularity of influencers as a marketing medium shows no signs of slowing. They give brands the opportunity to reach consumers through more authentic, experiential marketing forms, while offering entertainment value and a personal connection beyond traditional advertising.
But where does this kind of marketing have the most potential?
In a bespoke survey, we asked 3,352 internet users across the UK and U.S. these questions. Here are our top findings.
https://balance.ventures/wp-content/uploads/2018/08/yanapi-senaud-592430-unsplash.jpg 1000 1500 Editor https://balance.ventures/wp-content/uploads/2018/08/B_Website_Header.png Editor2018-10-18 14:04:242018-10-18 14:04:24Influencer Marketing Trends to Know in 2018