How the Instagram Algorithm Works and What You Can Do About It

7 min read

Instagram wants to show you content that delights you because delightful content will keep your attention on the app for longer and increase the likelihood of you coming back to the app more often. Your attention is what they sell to advertisers to make money, so every single part of the app is designed to maximize the attention they get from you, and their algorithm is no different.

Source: How the Instagram Algorithm Works and What You Can Do About It