These Are the Secrets to a Successful Twitter Campaign

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So much of developing a social media presence is all about forming a connection with your customers. But how can you be sure that as your brand grows that you are really making an impact?

A great way to generate ideas as you head into 2018 is to look at the campaigns that gained the most traction this year. According to Twitter, these were the brands that truly had their finger on the pulse:

Source: These Are the Secrets to a Successful Twitter Campaign | Entrepreneur.com