Getting a base of loyal customers is hard. Make it easier by applying this simple, scientific principle to your business efforts.
The process for gaining diehard, returning customers can be a long, brutal journey. Additionally, we as entrepreneurs, aren’t always the most patient type of people.
So what can you do to start creating a rabid fan base of loyal customers today?
Well, this professor of neuroscience says you should start with human psychology. According to Matthew D. Lieberman (author of Social and UCLA professor), the need for humans to connect with each other is even more fundamental than their need for shelter or food.