[VIDEO] Look, a lot of you seem to misunderstand that when building a business, you can’t take all of the margins and put them in your pocket while simultaneously expecting the business to grow and scale. You’re either feeding yourself or you’re feeding your business.
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Deepak Balakrishna has 20 years of experience in product and marketing roles at storage, application and networking companies. He has served in leadership positions at Druva, Riverbed, Sun, AOL and at Netscape where he launched several products. Deepak has an MBA from UC, Berkeley and an MS in Computer Science from Cornell University.
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Q: What is the advice I have for students who are unsure about what they want to do after school?
Graduation is a landmark moment in a student’s life. It can also be a time of stress and confusion as many students try to figure out the best path for them. The answer is you won’t have the answer until you start putting yourself out there and having different experiences. You may have an idea of what you like and what you are interested in, but until you start working and having different experiences you will not truly have a grasp on your strengths and weaknesses. So take the next few years after graduation to test different waters and find your sweet spot. It may not happen the first month or even year, but you will find your calling.
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[VIDEO] The current state of the internet and social media is by far the biggest marketing opportunity of this era. Social media marketing is the epitome of underpriced attention, especially when it comes to Facebook and Instagram ads. Please, please execute on this amazing opportunity that is in front of you. So many of you spend far too much time thinking, strategizing, etc. instead of just executing.
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[VIDEO] ►Q: What was your strategy for growing your following?
The important thing to remember when trying to gain a following is to be consistent. You’re probably not going to reach one million followers after your first or even second piece of content, but in order to get to the 90th piece of content that does blow up, you need to have made 89 other things before it.
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[VIDEO] Bunty is asking, how do I growth hack a new company with very little money in a service based business? The reason I’m going to specify the function for this video is service-based businesses is entirely a bit different. It doesn’t matter if it’s service for B to B or B to C, but there are a few growth hacks you can do. Number one, have the phone number on your site top right. It helps get you more calls. You’ll notice in the service-based business; you’ll close more people over phone calls than anything else. Number two, have lead forms on every single page. I’m not joking, every single page. If you don’t have it on every single page, you’re not going to generate as many leads.
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[VIDEO] If you’re living your life “keeping up with the Joneses”, you’re losing. I don’t know who the Joneses are, but the idea of spending your time worrying about what someone else has or is doing is ridiculous. Focus on you, other people have nothing to do with you.
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