Research shows that 75 percent of B2B marketers believe that in-person events are the most effective lead generation strategy, above even blogging and social media. That doesn’t come as much of a surprise. Real-life experiences are simply more engaging and memorable than anything else. So, if event marketing isn’t already in your marketing toolbox to drive business growth, it should be. But before you dive in, understand that the trick to successful event marketing is having realistic expectations. First, you need to define your goal.
Sales Emails. As human beings, we’re naturally interested in what others do, say, and prefer, especially if we think we could benefit from the same. That’s true for everything from seeing a movie to buying a piece of software. For salespeople, understanding this aspect of human behavior is crucial to building strong relationships with potential clients. You convince these would-be buyers of your value by highlighting what your current and past customers say about your business. We call this “social proof,” and it’s an especially useful tactic when it comes to sales emails.
You’ve launched your company but you don’t have a clue about selling. Here’s how to fill your sales pipeline with ready to buy prospects.
Competing against a company with infinitely more resources than you doesn’t have to be a losing battle.
During the American Revolutionary War, line fighting was the standard method of combat. Soldiers would line up and fire upon each other, continuing line after line.
The American colonists knew Britain’s army was much larger and that fighting the same way the British fought would lead to a fast defeat. They had to play a different game in order to compete with and beat their much larger competition.
Founder’s first rule: sell. It might come as a surprise to you — especially in today’s build-centric startup world — that being able to create, is in fact, not the marquee quality of a great entrepreneur. Before you go reaching for your pitchforks and torches to burn me at the stake, keep an open mind and hear me out.
Learn the best and most cost effective way to start selling on Amazon.
Amazon ships an average of 1.6 million packages per day. Yes, per day. According to CNBC, about 55 percent of people start their online shopping searches on Amazon. This means that if you have something to sell and you’re selling online, if you don’t have a presence on Amazon, you are missing out on over half of your potential market.
Amazon has become increasingly more difficult to become accepted into their affiliate program. They now have a 14,867 word document detailing the Affiliate program policies. I built a site that garnered about 30,000 views, $400 in revenue, and then had it disappear overnight when Amazon rejected the application. Had this happen another time, until finally I was accepted into the program. Here’s how it went.
The key with the SMB is you need much more velocity than the enterprise or mid-market because your deal sizes are much smaller. The entire marketing and sales funnel needs to be compressed and accelerated. Also keep in mind that while you are collecting contacts, nurturing them with wonderful content, guiding them down the funnel, some % of the 5 million SMBs are ready to buy your product right now. More focus should be put on finding and acquiring them than nurturing and development.
Of course we can’t highlight thousands, indeed tens of thousands of inspirational and experienced sales executives, but we’ve created this list of 21 influencers who constantly share helpful advice, sales tips & tricks on social media and make up the world of sales, including the social selling. […]
Sales Enablement Tools. Technology has made it easier than ever to optimize the performance of your sales team to drive revenues faster.
Over the last several years, many technologies have been developed to help accelerate and automate the sales and marketing functions. First, it was upper funnel tools that help drive customer awareness and consideration through marketing automation. Then came the middle and lower funnel tools that help drive customer evaluation and purchase through sales enablement tools, which I will talk about in this post. These sales enablement tools can make a material difference in helping you drive revenue faster, consistently across your entire sales team.