Posts

6 Simple Steps to Build an Effective Marketing Funnel

Here is a simple game plan to create a marketing funnel that works.

Earlier this week I was talking with a business coaching client who runs a $10 million a year professional service firm. He shared with me that it had taken him several monthly to build out his core marketing funnel for a new service he started less than 12 months prior. He was excited that it was finally ready to launch, but exhausted that it had taken so long to get done.

Source: 6 Simple Steps to Build an Effective Marketing Funnel

Founders First Rule Sell

Photo by Charles Deluvio 🇵🇭🇨🇦 on Unsplash

Founder’s first rule: sell. It might come as a surprise to you — especially in today’s build-centric startup world — that being able to create, is in fact, not the marquee quality of a great entrepreneur. Before you go reaching for your pitchforks and torches to burn me at the stake, keep an open mind and hear me out.

Source: Founder’s First Rule: Sell – Paul Zhao – Medium

Event Hacking 101 — Creating Events For Customer Acquisition

Welcome to post 4 in a series exploring the first 12 months of my startup and our journey to €100k in revenue. You can read all posts here.

This month, I’ll show you how to create low-cost events to acquire customers and tell you happens when a much larger company tries to take you to court. It’s another rollercoaster month as a startup.

Winter Is Coming!

By month 3, the business had greatly exceeded my early expectations. I still could not pay myself a wage but we were making revenue. Glass half full.

Then, January happened. Cold, dark, and wet January. Running a business that relies on tourism in January in Ireland is difficult but not impossible.

Source: Event Hacking 101 — Creating Events For Customer Acquisition

21 Most Active Sales Influencers on Social Media in 2018

Of course we can’t highlight thousands, indeed tens of thousands of inspirational and experienced sales executives, but we’ve created this list of 21 influencers who constantly share helpful advice, sales tips & tricks on social media and make up the world of sales, including the social selling. […]

Source: 21 Most Active Sales Influencers on Social Media in 2018

Sales vs. Branding

This one is really interesting and I have been thinking a lot about going deeper into the details to differentiate the articles I am sharing. I want to give you a piece that is going to be all about strategy and reveal some of the most important insights that I have about the difference between …

Source: Sales vs. Branding – AlleyWatch

Sales Enablement Tools Are the Keys to Making More Money

Photo by Kevin Bhagat on Unsplash

Sales Enablement Tools. Technology has made it easier than ever to optimize the performance of your sales team to drive revenues faster.

Over the last several years, many technologies have been developed to help accelerate and automate the sales and marketing functions. First, it was upper funnel tools that help drive customer awareness and consideration through marketing automation. Then came the middle and lower funnel tools that help drive customer evaluation and purchase through sales enablement tools, which I will talk about in this post. These sales enablement tools can make a material difference in helping you drive revenue faster, consistently across your entire sales team.

Source: Sales Enablement Tools Are the Keys to Making More Money

How to Get Your First 100 Sales on Amazon

Learn the best and most cost effective way to start selling on Amazon.

Amazon ships an average of 1.6 million packages per day. Yes, per day. According to CNBC, about 55 percent of people start their online shopping searches on Amazon. This means that if you have something to sell and you’re selling online, if you don’t have a presence on Amazon, you are missing out on over half of your potential market.

Source: How to Get Your First 100 Sales on Amazon | Entrepreneur.com

How Entrepreneurs Can Use Events as a Lead Generator

Research shows that 75 percent of B2B marketers believe that in-person events are the most effective lead generation strategy, above even blogging and social media. That doesn’t come as much of a surprise. Real-life experiences are simply more engaging and memorable than anything else. So, if event marketing isn’t already in your marketing toolbox to drive business growth, it should be. But before you dive in, understand that the trick to successful event marketing is having realistic expectations. First, you need to define your goal.

Source: How Entrepreneurs Can Use Events as a Lead Generator

Do These 3 Things In Your Sales Emails To Attract More Customers

Photo by Carl Heyerdahl on Unsplash

Sales Emails. As human beings, we’re naturally interested in what others do, say, and prefer, especially if we think we could benefit from the same. That’s true for everything from seeing a movie to buying a piece of software. For salespeople, understanding this aspect of human behavior is crucial to building strong relationships with potential clients. You convince these would-be buyers of your value by highlighting what your current and past customers say about your business. We call this “social proof,” and it’s an especially useful tactic when it comes to sales emails.

Source: Do These 3 Things In Your Sales Emails To Attract More Customers

5 Smart Strategies Any Startup CEO Can Use to Fill Their Sales Pipeline

You’ve launched your company but you don’t have a clue about selling. Here’s how to fill your sales pipeline with ready to buy prospects.

Source: 5 Smart Strategies Any Startup CEO Can Use to Fill Their Sales Pipeline