If you’re sticking with your content approach from three years ago, it’s now 50% less effective. Our review of 100 million articles published in 2017 found that social sharing has halved since 2015. Independent studies have also found a reduction in referrals from Facebook following various newsfeed changes. However, while some sites have lost two thirds of their social referrals, others have dramatically increased social engagement with their content.
Michael Maven reveals some real life examples where entire businesses have been built with a solid content marketing strategy.
Most companies that I see, don’t really know why they’re creating content. All they know is that it’s good for search engines and it brings people to their website. So they get stuck creating more and more content just to have additional content on their site. They’re creating content for the sake of creating content.
But content really needs to be created with an overall plan in mind. If you do that you can literally build a business on that strategy alone.
Michael Maven explores a very smart content marketing method, and how you can copy it too.
Let’s take a more strategical approach. It is way more useful for your business if you create content that has some sort of ‘hang around’ value. That way your created content will be called upon over and over again, also ingraining your company into the minds of your ideal prospect.
If this sounds difficult, don’t worry. It’s actually very simple.
As a startup that’s trying to increase visibility and forge connections with key players in your industry, it can be difficult to know what to do or how to do it. The online landscape evolves so rapidly that chasing fleeting trends can ultimately prove to be costly and fruitless.
Content Marketing. So many content marketers sell the dream of what they haven’t actually executed themselves. And that’s disappointing. As a result, companies invest thousands of dollars into initiatives that don’t actually pay dividends. Instead, they chase short-term rewards instead of investing in a much longer-term payoff. And what nobody tells you about effective content marketing is that it doesn’t happen overnight. In fact, that’s the entire point. There’s no such thing as “building industry expertise” in 3 months. That’s barely enough time to figure out what it is you’re actually trying to stand for.
Drift thrives by acting less like a software company and more like a reality TV show. Here’s how to follow their lead.
“Every sales rep is going to tell me that their thing is faster, it’s better, it’s easier to use, so I don’t know who to trust. So as a company you really only have one choice to compete today. That’s to be real, it’s to be authentic, to be human.”
Content marketing is the art of seducing highly targeted leads into taking the desired actions. This makes for an extremely important aspect of your marketing strategy. It allows you to influence people without spending much on your marketing budget. This also gives you the liberty to experiment with how you want to share free information with your audience. It could be in forms of infographics, videos, images, blogs etc.
Is content marketing one of your business’ promotional strategies? If so, how do you find time and stay on schedule when it comes to creating social media updates, blog posts, e-newsletters, white papers, infographics, videos, images, etc.?
While content creation is a valuable and affordable approach to marketing, it does require time and resources. Follow this guide to create a content schedule for your brand, or if you don’t have the capacity to handle it yourself, feel free to contact us to find out how we can assist your efforts!
Over the past few years, I’ve grown my blog from a small side project into a profitable site that brings in millions of readers a year. I’ve been lucky enough to work for some fantastic companies and get paid to learn about the importance of having a blog content strategy. I’ve successfully applied those same lessons to my own blog, and that’s exactly what we’re going to cover here today.
Content and Collaboration. Today’s best social media strategists focus on aggregating content on their platforms. They elevate their own brands through collaborations with others, leveraging their content, while also minimizing operating and production costs. And the better your reputation for social media excellence becomes, the more users you’ll find who are willing to work together for little-to-no compensation. This technique allows you to aggregate valuable content on your social media platforms and avoid content creation processes that waste time and money.