Given that Facebook keeps raising the prices for fan pages to get exposure, a Facebook group is one more way to tap into your audience and make more money (and without buying ads). I’d like to show you the top ways to use a Facebook group to generate a steady stream of leads and sales — and the best part is these methods are simple, free, and if you’re already on Facebook, then you already have the knowledge to use these tips today. (If you don’t have a group yet, here’s how to properly set up a profitable Facebook group from the get-go.)
The trouble is, there are thousands of people out there writing amazing blogs. There is a ton of wonderful, beautiful pieces of content out there. And the only way people will find your blog is if you bring them to it. Without amplification built into your content marketing strategy, your blog is a diamond buried five miles beneath the surface of the earth. It’s pretty! It’s valuable! But it’s not doing anyone any good. So, how are we content marketers doing with blog amplification? Are we using every channel? Getting the most mileage out of every paid service? Bringing in beaucoup eyeballs for the content we spend so much time creating?
People sign up for email newsletters with no more thought than ordering a coffee at Starbucks. Then these unopened editions pile up in the inbox until the recipient gets fed up and unsubscribes from every one of them. How do beleaguered newsletter editors avoid having their work tossed into that pile? More importantly, how do they get their newsletters opened and read?
I’ve picked up some marketing strategies that are more about the effort and less about the money to help other entrepreneurs. Find out what they are.
The good news is, the vast majority of businesses advertising on Facebook fall into one or more of the three following Business Categories . . .
- Ecommerce and physical products
- Digital and information products (including software-as-a-service companies)
- Retail, local and service businesses
These three different Business Categories are very different in terms of what they offer, inventory requirements, pricing strategies, profit margins, frequency of purchase, competition and costs of business — including rent, manufacturing, shipping and handling, etc.
After some experimentation, Mackensen explains, SnackNation switched up its marketing strategy to go back to a basic rule: Target a niche audience over an all-encompassing audience. The team wittled down their target demographic as office managers — for whom the company could buy specific ads on LinkedIn. To this effect, the team works to apply the mantra, “nail it, then scale it.”…
Marketers gathered at the Digiday Content Marketing Summit in Vail, Colorado, this week to discuss content marketing. Between sessions discussing ROI, video and the rise of performance storytelling, they met in town hall sessions and working groups. Held under the Chatham House Rule, these discussions were on the record, but not attributable, and they covered everything from frustrations with publisher partners to internal issues. Highlights below.
We’ve identified six proven Facebook offers that have worked across the board in multiple industries for our agency clients. Before I get into these respectively, I want to mention that they’re listed in reverse order of commitment. This means that No. one takes the least commitment while No. six takes the most.
Google takes the first step toward mobile-first indexing. Further, Google’s index will primarily be crawling the mobile version of a site’s content, to learn how it should be indexed in search.
At this point, you should understand that Google’s typical indexing practices, which involves crawling the desktop versions of web pages and indexing them in both mobile and desktop search results.
Here is the list of Important Factors To Get The Website Ranked For Voice Search.
The past day or two I’ve attempted to figure out what makes certain content go viral.
I have a good grasp on the matter already, but I realized something..
I’ve never had an article with over 1,000 fans.