The H Hub is pioneering a new system of decentralized content creation with their community-driven content engine — replacing influencer marketing in the process.
So how exactly do you handle a launch and get people as excited about your new product as you are? There are some aspects you need to keep in mind, but don’t worry – it’s not rocket science! Let’s break down the various parts that come together to form a successful product launch marketing strategy.
From email and social media campaigns to pricing, branding, and strategy, it can be a challenge for many small business owners to excel at marketing while also focusing on growing their business. That’s where we hope to help! That’s why we teamed up with Mailchimp, Square, and WooCommerce to bring you a brand-new small business marketing playbook. In this five-part email series, you’ll receive specific and actionable marketing strategies that you can use in the remainder of 2018 and throughout 2019 to grow your business in meaningful ways.
Throughout their 20-plus year careers as publicists and branding experts, Gwen Wunderlich and Dara Kaplan have launched hundreds of brands. Some from the ground up, some established and some they have completely reinvented. Founders of the Manhattan-based PR firm Wunderlich Kaplan Communications and creators of Pretty Electric, a hilarious new podcast on female entrepreneurship, business and beyond, they have mastered how to create that “it factor,” or as they say, “the electricity” needed to be successful in business and in life.
‘Consumers vote with their dollars. They want to support like-minded businesses they can trust.’
New changes to Facebook’s News Feed have made organic reach practically impossible. It’s a clear signal that many marketers need to change their approach once again. While paying for Facebook ads is always an option (one that you should be using, I must add), it may be too expensive for companies struggling with a small budget. Luckily, there is a lower-cost, engagement-driving alternative: Facebook Groups.
The reality is that millennials are willing to spend money, and in areas such as eating out, they outspend other generations by a fair margin. However, because of the sheer number of products available to them, they tend to do research before buying; Goldman Sachs reports that 57 percent of millennials will compare prices in store before making a purchase.
Marketers looking to sell to this generation will need to find ways to stand out from the competition. These are some of the best practices for attracting the attention of skeptical Millennials.
4 min read
Far too many of you are wasting your valuable time and money on convoluted marketing funnels when you should be focusing on the fundamentals. Ben Settle calls this, “Principles vs. Tactics”. Ramit Sethi calls it, “Marketing Tactical Hell.”
As marketers, we often focus on producing more content to drive traffic, but if you aren’t executing these 3 conversion strategies first, then your traffic could fall flat. Conversion rate optimization can sometimes feel unnatural for busy marketers because it requires us to pause and improve what currently exists rather than race towards the always moving finish line of new content development. But if even a few simple tweaks boost your conversion rate by a full percentage point, how much revenue would that drive? And what if there were multiple ways to grow that conversion even further? Here are 3 proven tactics to boost your conversion rates by leaps and bounds:
If you’re sticking with your content approach from three years ago, it’s now 50% less effective. Our review of 100 million articles published in 2017 found that social sharing has halved since 2015. Independent studies have also found a reduction in referrals from Facebook following various newsfeed changes. However, while some sites have lost two thirds of their social referrals, others have dramatically increased social engagement with their content.