The good news is, the vast majority of businesses advertising on Facebook fall into one or more of the three following Business Categories . . .
- Ecommerce and physical products
- Digital and information products (including software-as-a-service companies)
- Retail, local and service businesses
These three different Business Categories are very different in terms of what they offer, inventory requirements, pricing strategies, profit margins, frequency of purchase, competition and costs of business — including rent, manufacturing, shipping and handling, etc.
Here is how Facebook Marketing for Dummies author John Haydon engages with his audience through Facebook Live, with tips for how you can use this powerful tool effectively.
We’ve identified six proven Facebook offers that have worked across the board in multiple industries for our agency clients. Before I get into these respectively, I want to mention that they’re listed in reverse order of commitment. This means that No. one takes the least commitment while No. six takes the most.
Facebook has become noisy over the past few years.
But in the past 2 years, that noise has increased exponentially.
It seems everyone is on the bandwagon in search of “passive revenue success.” Everyone wants to know how they can arbitrage their Facebook ad spend against their $299 course on social media marketing–so they can make money while they sleep. Every “hustler entrepreneur” video ad starts with the phrase, “A year ago, I was homeless, sleeping on my friend’s couch…”. And all the while, very few brands and businesses have bothered asking, “Is Facebook where I should be investing more of my time and resources?”
As Facebook’s news feed algorithm becomes increasingly restricting for brands and publishers, many of us are finding it difficult to capture even the minimum amount of our audience’s attention on the platform.
The search for elusive reach on the world’s largest social media channel has led some marketers to explore Facebook Groups as a way to stay visible with users. But it appears the more critical frontier may be Facebook Stories, a feature that is rapidly on the rise and — according to the company’s own top execs — represents the future of connection on Facebook.
“No flashy cars. No massive house. No. None of that.”
Kusmich understands his roots and knows where he came from. But, what he lacks in flash he makes up for in strategy and execution. Working with just seven clients in what he coins his Black Label business, and managing an obscene amount of money in ad spend per month that convert from 1,000 percent to 30,000 percent return on investment, I wanted to know how he does it.
My question? What makes the perfect campaign? And how do you use Facebook ads to make money online. The answer? Intricate, as you might guess. A simple framework built on a solid foundation. The strategy? You might think it boils down to making the sale. It’s, in fact, not. What comes before the actual pitch or the sales funnel is just as important as what happens once they drop into the funnel.
Why do you, a creative entrepreneur, need to find and join the best Facebook groups? Because you know that slapping up a company Facebook business page is just not enough to get the quality engagement you need. You want to be a part of communities that fulfill your creative business needs.
Facebook says that more than 200 million of its users are members of groups they consider to be “meaningful,” which provides a great opportunity for those groups to facilitate such connections.
New changes to Facebook’s News Feed have made organic reach practically impossible. It’s a clear signal that many marketers need to change their approach once again. While paying for Facebook ads is always an option (one that you should be using, I must add), it may be too expensive for companies struggling with a small budget. Luckily, there is a lower-cost, engagement-driving alternative: Facebook Groups.
One way to connect with your audience on Facebook in 2018 without increasing ad budget is to create and participate regularly in Facebook Groups. Facebook Groups offer your fans a place to rally around your brand and/or topics that are near and dear to their hearts. Here are some tips to keep in mind.