New changes to Facebook’s News Feed have made organic reach practically impossible. It’s a clear signal that many marketers need to change their approach once again. While paying for Facebook ads is always an option (one that you should be using, I must add), it may be too expensive for companies struggling with a small budget. Luckily, there is a lower-cost, engagement-driving alternative: Facebook Groups.
On November 7, Facebook announced Customer Chat, a new Messenger plugin that lets businesses have conversations with customers on their own website. This move not only further strengthens Messenger as the top partner for brands to expand and serve their customer base through conversation, it also places Facebook head-to-head against B2B Silicon Valley darlings like Intercom, Drift and Salesforce.
If you run ads on Facebook, then you know that the best way to earn a great return is to keep your Facebook CPM as low as possible. If you’re not familiar with the the acronym “CPM,” it means “cost per 1,000 impressions.” It measures how much you spend to get your ad in front of people. Almost all advertising services offer reports that include CPM. Facebook is no exception. Here are 6 ways to reduce your Facebook CPM and maximize your return on investment (ROI).
Given that Facebook keeps raising the prices for fan pages to get exposure, a Facebook group is one more way to tap into your audience and make more money (and without buying ads). I’d like to show you the top ways to use a Facebook group to generate a steady stream of leads and sales — and the best part is these methods are simple, free, and if you’re already on Facebook, then you already have the knowledge to use these tips today. (If you don’t have a group yet, here’s how to properly set up a profitable Facebook group from the get-go.)
The good news is, the vast majority of businesses advertising on Facebook fall into one or more of the three following Business Categories . . .
- Ecommerce and physical products
- Digital and information products (including software-as-a-service companies)
- Retail, local and service businesses
These three different Business Categories are very different in terms of what they offer, inventory requirements, pricing strategies, profit margins, frequency of purchase, competition and costs of business — including rent, manufacturing, shipping and handling, etc.
Here is how Facebook Marketing for Dummies author John Haydon engages with his audience through Facebook Live, with tips for how you can use this powerful tool effectively.
We’ve identified six proven Facebook offers that have worked across the board in multiple industries for our agency clients. Before I get into these respectively, I want to mention that they’re listed in reverse order of commitment. This means that No. one takes the least commitment while No. six takes the most.
Facebook has become noisy over the past few years.
But in the past 2 years, that noise has increased exponentially.
It seems everyone is on the bandwagon in search of “passive revenue success.” Everyone wants to know how they can arbitrage their Facebook ad spend against their $299 course on social media marketing–so they can make money while they sleep. Every “hustler entrepreneur” video ad starts with the phrase, “A year ago, I was homeless, sleeping on my friend’s couch…”. And all the while, very few brands and businesses have bothered asking, “Is Facebook where I should be investing more of my time and resources?”
As Facebook’s news feed algorithm becomes increasingly restricting for brands and publishers, many of us are finding it difficult to capture even the minimum amount of our audience’s attention on the platform.
The search for elusive reach on the world’s largest social media channel has led some marketers to explore Facebook Groups as a way to stay visible with users. But it appears the more critical frontier may be Facebook Stories, a feature that is rapidly on the rise and — according to the company’s own top execs — represents the future of connection on Facebook.
“No flashy cars. No massive house. No. None of that.”
Kusmich understands his roots and knows where he came from. But, what he lacks in flash he makes up for in strategy and execution. Working with just seven clients in what he coins his Black Label business, and managing an obscene amount of money in ad spend per month that convert from 1,000 percent to 30,000 percent return on investment, I wanted to know how he does it.
My question? What makes the perfect campaign? And how do you use Facebook ads to make money online. The answer? Intricate, as you might guess. A simple framework built on a solid foundation. The strategy? You might think it boils down to making the sale. It’s, in fact, not. What comes before the actual pitch or the sales funnel is just as important as what happens once they drop into the funnel.