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Why starting a fashion brand takes more than gut feeling.

8 min read

For years I’ve been circling around the idea of starting a project that combines my interest in fashion with my skills as a design thinker. One day I decided to research the fashion landscape across segments and I couldn’t help to notice the wave of new street-culture brands washing up every day. So many young brands enter the market based on gut-feeling without knowing the challenges of building a business in this already crowded industry.

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