On the night of 5th August 2018, I set out to execute one of the biggest marketing campaigns of my life which has not only helped my startup grow in revenues and customers but also gave me life lessons that shall stay with me forever. My intern, Sanjay Nalamaru, and I spent 40 hours at the Bangalore airport interacting with over 600 cab drivers to successfully convince 400 of them to advertise Stoned Santa in their cabs. I am sharing my journey of this campaign right from idea to execution and the results we were able to achieve in 3 months of the campaign going live.
Asking customers this one simple question can create viral business growth.
Can one sentence really create an avalanche of new business? Yes.
I have always loved marketing, and over the years I have experimented with just about every marketing method out there. It all started with my madcap entrepreneurial father who used Brainiac Marketing to grow a single carpet store into a California floorcovering behemoth. He tried every marketing trick under the sun back then — sidewalk sales, television ads, elephants (don’t ask), everything.
What sentence is that, you ask?
Staying focused on the customer is extremely critical. As the historical data suggests, 50% of businesses fail before the 5-year anniversary. What is more interesting is 90% of the businesses fail in their growth stage. So if you are the CEO if a hyper-growth business, here are a few important tips for you to keep in mind as you champion your company and organization towards a successful business.
Launching a startup can be an exciting experience. However, there’s a big difference between launching a startup and being able to grow it into a long-term success. After all, there’s a reason why many startups tend to fail within just a few years. If it was so easy to successfully build a company, probably everyone would be doing it, right? After the launch of a startup, founders sometimes tend to get overzealous with their efforts to monetize their products and services, while failing to build a solid foundation from which the startup can eventually turn into a viable company.
Pinterest now boasts 150 million users. 87% say they have purchased something because they saw it on the site.
So I have to confess I hadn’t been paying much attention to the power of Pinterest until recently. But I have a coaching client that I am working with that can really benefit from maximizing the use of the platform so I did my homework. While Pinterest may seem like a natural marketing site for physical products, any brand can be successful provided you keep a few things in mind.
In 2017, data illuminated some interesting habits of the modern shopper–and one of the common findings is that online shopping (and mobile shopping, for that matter) is here to stay. In fact, some findings show that 51 percent of Americans now prefer to shop online, while more than 80 percent have made an online purchase within the past month.
But that’s not all. In order to be successful in today’s market, business owners need to look at everything from the customer experience across devices to different ways for consumers to pay for products.
There’s a lot to consider while formulating an effective sales strategy for 2018 and beyond, so let’s look at a few of the top online sales trends from 2017 to find out what’s most important in the year ahead.
Michael Maven writes about how attending a funeral revealed a key skill that businesses often never focus on, and how to achieve it. You see, part of the art of building value bridges is having a deep understanding of your customer. In fact, in order to understand your customers properly you need to actually feel the pain that your customer experiences so that you can fill an existing gap in the market (by building a solution that solves the pain). That’s what ‘view projection’ is all about.
Hello, it’s Takuya here. This is a story about my experience on my solo product called Inkdrop — a Markdown note-taking app with built-in cloud sync. It is a SaaS that earns $3,200 per month from 600 customers now, with pricing $4.99/mo or $49.9/yr. Thanks to its profit, I have had no freelance works this year. Cool. I really appreciate all your support!
Halo Top Creamery exploded off the shelves when a GQ writer ate nothing but ice cream for 10 days.
In 2011, when Justin Woolverton began experimenting with a dessert of frozen Greek yogurt blended with fruit, he wasn’t trying to start a business–much less one that would draw in revenue of $49 million in 2016, up almost 21,000 percent over a three-year period.
“It was just something that I was making in my kitchen because I didn’t like sugar,” says Woolverton, whose company, Halo Top Creamery, has landed at No. 5 on Inc.‘s 2017 list of the fastest-growing private companies in the U.S. “It wasn’t until later, when I got an actual $20 ice cream maker, that I was like, ‘Oh, wow, there’s something here.'”
Startups and companies like AirBnB, Uber, Glances (AR Facial Recognition startup), Away (startup for selling high end luggages), Warby Parker (startup for prescription glasses) or even SpaceX has proven to follow atleast 10 of these.
Below are 15 simple key principles that are results of my research analysis about successful startups and companies up to this date and these principles are fitting and applies to the upcoming year 2018.