The days of evaluating how “influential” Instagram accounts are based on the number of followers they have are slowly but surely coming to an end.
An Instagram account’s engagement (= average number of likes per post/total followers) is a much more effective metric to evaluate what percentage of the people who follow that account actually care about their content. The higher the engagement, the more influential an account is, in comparison to other accounts with similar follower numbers within a similar category.
But who are the most highly engaged Instagram accounts out there? Why are they so engaged? What do they do to get such high engagement?
Of course we can’t highlight thousands, indeed tens of thousands of inspirational and experienced sales executives, but we’ve created this list of 21 influencers who constantly share helpful advice, sales tips & tricks on social media and make up the world of sales, including the social selling. […]
One of the industries that has been most radically changed by Instagram is also the least talked about one: the modeling industry. Three years ago, models had almost no power. They were largely at the mercy of modeling agencies — Instagram changed that.
The popularity of influencers as a marketing medium shows no signs of slowing. They give brands the opportunity to reach consumers through more authentic, experiential marketing forms, while offering entertainment value and a personal connection beyond traditional advertising.
But where does this kind of marketing have the most potential?
In a bespoke survey, we asked 3,352 internet users across the UK and U.S. these questions. Here are our top findings.
Find out how to find affordable influencers. Can’t afford to pay a celebrity for an endorsement? Social media has countless bargain-rate influencers better suited for your needs.
The past day or two I’ve attempted to figure out what makes certain content go viral.
I have a good grasp on the matter already, but I realized something..
I’ve never had an article with over 1,000 fans.
If you’re a small or medium-sized business owner, your marketing budget might be limited. These 6 marketing influencers will make sure you get the most bang for your buck.
When established brands face a reputational disaster – a product fails catastrophically, for example, or E. coli contaminates the menu -armies of specialists are brought in to help salvage customer trust and ease the business through its crisis. They marshal every resource available because they know these events can impact a company’s reputation for years, causing potential immeasurable harm.
The damage can be especially devastating if you’re an entrepreneur struggling to build your personal brand in today’s competitive market.
“Standing at the top of the mountain and looking down at everyone like they’re stupid isn’t cool.”
That’s what this influencer nonsense has become. Influencer meaning: Someone who thinks they’re better than everyone else because of the number of social media followers they have. Someone who put’s their own selfish desires ahead of helping others. Someone who values numbers over real human relationships.
Today, nearly anyone with access to the Internet is claiming to be an influencer. Just add water (in the form of followers) and wait for lucrative corporate sponsorships to roll in: cha-ching!
“But there’s more to influence than audience size.”
Here’s a shortlist of what brands should look for before sealing deals with influencers.