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How True Is The Entrepreneur Life You See On Social Media?

Photo by Andrew Neel on Unsplash

If you search ‘entrepreneur’, ‘founder’ or ‘startup’ on Instagram, what do you see? Or more to the point, what do you not see? There is no tears. No late nights. No signs of panic. No empty bank accounts.

Instagram would have you believe that becoming an entrepreneur, and indulging in some #entrepreneurlife, means the following.

Source: How True Is The Entrepreneur Life You See On Social Media?

How the Instagram Algorithm Works and What You Can Do About It

7 min read

Instagram wants to show you content that delights you because delightful content will keep your attention on the app for longer and increase the likelihood of you coming back to the app more often. Your attention is what they sell to advertisers to make money, so every single part of the app is designed to maximize the attention they get from you, and their algorithm is no different.

Source: How the Instagram Algorithm Works and What You Can Do About It

A Quick Guide to IGTV [Infographic]

Photo by Kilyan Sockalingum on Unsplash

If you are looking into it, this new infographic from milkwhale will help – they’ve broken down all the key IGTV elements, including what it is, how to use it and what you should consider uploading to the platform.

Source: A Quick Guide to IGTV [Infographic] | Social Media Today

6 Instagram Apps To Grow Your Following

Growing on any social platform is always difficult, social media is a competitive landscape where everyone is battling for attention. For you to have any chance of gaining traction, you need to find new ways to stand out in this noisy landscape. Some of the best ways to do this is one be creative with your content, two find your best times to post. Three having a way of knowing which posts has the highest chances of performing well.

Source: 6 Instagram Apps To Grow Your Following – Len Gordon – Medium

The Real Way to Build a Massive and Engaged Social Following

Do you get the feeling that the world of social media is experiencing a big shift? For example, Instagram content has become so repetitive that a styled photo isn’t enough to stand-out anymore.

It feels like power is flowing back to those influencers who created, or are creating, a real following of engaged users. This shift will mean that the engagement of one’s account is more important than the size of its following.

Now that the Instagram robots are virtually marginalized and the “growth hack” tips and tricks are obsolete, how do you build a massive following of users who are actually engaged? I don’t have the answer, so I interviewed someone I know who does: Matt Gottesman of Hustle & Deal Flow.

Source: The Real Way to Build a Massive and Engaged Social Following | Inc.com

The Most Highly Engaged Instagram Creators You Should Know About

“The days of evaluating how “influential” Instagram accounts are based on the number of followers they have are slowly but surely coming to an end.”

An Instagram account’s engagement (= average number of likes per post/total followers) is a much more effective metric to evaluate what percentage of the people who follow that account actually care about their content. The higher the engagement, the more influential an account is, in comparison to other accounts with similar follower numbers within a similar category.

Source: The Most Highly Engaged Instagram Creators You Should Know About

The Most Highly Engaged Instagram Creators You Should Know About

Photo by chester wade on Unsplash

The days of evaluating how “influential” Instagram accounts are based on the number of followers they have are slowly but surely coming to an end.

An Instagram account’s engagement (= average number of likes per post/total followers) is a much more effective metric to evaluate what percentage of the people who follow that account actually care about their content. The higher the engagement, the more influential an account is, in comparison to other accounts with similar follower numbers within a similar category.

But who are the most highly engaged Instagram accounts out there? Why are they so engaged? What do they do to get such high engagement?

Source: The Most Highly Engaged Instagram Creators You Should Know About | Week of December 4th, 2017

Tips for Writing the Best Instagram Captions

It’s a hard balance to strike when trying to captivate an audience with your Instagram captions and photos. On one side of the spectrum, you want the world to note how your subject looks through your personal lens. You want the world as your audience to feel what you feel and think what you think when you look at the photo. On the other side of the spectrum, you want to tell the world through a brilliant caption for your photo. After all, the caption is everything.

Source: 2018 Tips for Writing the Best Instagram Captions – Hot In Social Media – Medium

Startups killing it on Instagram and What We can Learn from them

In terms of a marketing platform for a startup, Instagram is a game changer for businesses. It’s free, it’s visual, and with more than 500 million active users daily, its potential to reach the right audience is huge. As a startup, you need to go where the audience is and engage with them, to build your brand awareness and grow as a business.

Source: Startups killing it on Instagram and What We can Learn from them (Bonus: Content Strategy…

Instagram influencer marketing strategies -10 ways to drive sales for ecommerce

So you maybe wondering if you are a startup ecommerce company how can you get more followers, sales and brand loyalty? Well I talked to an eCommerce Instagram consultant, Sean Kelly, who started a custom sports jersey company called Jersey Champs, and has managed to gain over over 1.6 millions followers to his brand’s Instagram account through a variety of methods […]

Source: Instagram influencer marketing strategies -10 ways to drive sales for ecommerce | Startup Grind