Long hours, spreadsheets full of revenue numbers, a huge ego, weekly interstate plane trips, no partner, kids you don’t know and lots of money you don’t need. On the outside, you’re taking the business world by storm…
“What kind of life do I want?” Increasingly, this is the question on people’s minds, replacing “What kind of job do I want?” I often hear this from new entrepreneurs building e-commerce businesses, leveraging technology to shed traditional barriers to entry. The term “lifestyle entrepreneurship” was pioneered by a high-flying, highly visible group of savvy digital natives. They recognize the power of the web and have devised ways to create efficient, streamlined businesses that outsource everything beyond their core skill sets. Dubbed MMO (make money online), this innovative group’s lifestyle is on display all over social media.
There are a growing number of individuals, from various stages of life, who specifically want and value part-time and work from home jobs as they raise children, take care of an ailing parent, volunteer or simply desire to scale back as they get closer to retirement.They are experienced and confident and typically value flexibility more than a title or compensation package. Historically, ‘moms’ have comprised the greatest percentage of candidates seeking part-time. While this is still the case, we are seeing more and more people in other phases of their lives seeking part-time work. Who are these people? Let’s take a look:
Like every other person who stumbled into online entrepreneurship, I also fell for the surreal promises of working from a beach and traveling to a different city every other day. You know the drill. There are tons and tons of people selling courses that are supposed to make you rich in a month with some magic internet formula. If you have spent any reasonable amount of time trying out an online business, you already know that most of them are crap. The major reason I haven’t started selling courses on making money through freelance writing is that I wonder if anyone would flip if they knew what was really involved.
For many, working as a freelancer is a great path to self-employment. Freelancers often enjoy the autonomy and other benefits of entrepreneurship. At the same time, they don’t have all of the overhead and concerns of other business owners. For example, freelancers don’t have to woo investors or search for an office.
Entrepreneurs wrestling with depression. Entrepreneurs are, if nothing else, creators. They thrive on the unknown and live to create something out of nothing. With that drive, however, comes an increased risk of depression and mental illness.
It seems like everyone wants to be an entrepreneur and get rich these days. As a business mentor, I sometimes feel besieged by people begging for my view and support of their latest idea. In reality, I like most ideas, but I have to tell them that the real challenge is taking the inspiration from a dream to a business reality. All the evidence says that over 99% fail to make that leap.
What types of franchises are thriving right now? The ones that give customers what they need (like employment and health services), what they want (entertainment and beauty), and what they didn’t even know they wanted until just a minute ago (acupuncture and poke bowls). From emerging industries to those that just keep going strong, we’ve picked the 10 franchise categories we believe will shine brightest in 2018.
Startup life isn’t all sunshine and sandwiches, and it’s worth hearing the reality of the entrepreneur lifestyle before diving into the fray. I’m here to give it to you straight friends: the gritty truth about being an entrepreneur.
It used to be enough for companies to have a blog, but in 2018, creativity and sophistication will be the name of the content marketing game. To stay competitive, companies need to start thinking like media publishers.