Brand ambassador strategies have lately gone mainstream, as more and more companies become eager to harness the power of referrals through effective ambassador matchmaking.
So how exactly do you handle a launch and get people as excited about your new product as you are? There are some aspects you need to keep in mind, but don’t worry – it’s not rocket science! Let’s break down the various parts that come together to form a successful product launch marketing strategy.
From email and social media campaigns to pricing, branding, and strategy, it can be a challenge for many small business owners to excel at marketing while also focusing on growing their business. That’s where we hope to help! That’s why we teamed up with Mailchimp, Square, and WooCommerce to bring you a brand-new small business marketing playbook. In this five-part email series, you’ll receive specific and actionable marketing strategies that you can use in the remainder of 2018 and throughout 2019 to grow your business in meaningful ways.
Throughout their 20-plus year careers as publicists and branding experts, Gwen Wunderlich and Dara Kaplan have launched hundreds of brands. Some from the ground up, some established and some they have completely reinvented. Founders of the Manhattan-based PR firm Wunderlich Kaplan Communications and creators of Pretty Electric, a hilarious new podcast on female entrepreneurship, business and beyond, they have mastered how to create that “it factor,” or as they say, “the electricity” needed to be successful in business and in life.
New changes to Facebook’s News Feed have made organic reach practically impossible. It’s a clear signal that many marketers need to change their approach once again. While paying for Facebook ads is always an option (one that you should be using, I must add), it may be too expensive for companies struggling with a small budget. Luckily, there is a lower-cost, engagement-driving alternative: Facebook Groups.
The reality is that millennials are willing to spend money, and in areas such as eating out, they outspend other generations by a fair margin. However, because of the sheer number of products available to them, they tend to do research before buying; Goldman Sachs reports that 57 percent of millennials will compare prices in store before making a purchase.
Marketers looking to sell to this generation will need to find ways to stand out from the competition. These are some of the best practices for attracting the attention of skeptical Millennials.
If you’re sticking with your content approach from three years ago, it’s now 50% less effective. Our review of 100 million articles published in 2017 found that social sharing has halved since 2015. Independent studies have also found a reduction in referrals from Facebook following various newsfeed changes. However, while some sites have lost two thirds of their social referrals, others have dramatically increased social engagement with their content.
Why a Chatbot?
As we all know, conversational UI has started taking the place of most of the websites for last 2 years. Businesses have started integrating the chatbots into their business accounts as well as some of those have gone forward to integrate them on their websites too.
Chatbots are one of the most accessible ways to get connected without wasting your time on roaming over the pages of a complicated website. Some of them have even gone more ahead of this traditional thing and have started using bots as their minor level of customer service.
Don’t be literal. Think about feelings. Tag lines are useless. To create an effective brand in the startup age, you sometimes have to challenge established rules of corporate marketing. That was the key takeaway from a talk given by Emily Heyward and Jonah Fay-Hurvitz, two strategists at the Brooklyn-based agency Red Antler, at the 99U Conference last Thursday (May 10). Heyward and Fay-Hurvitz are worth listening to, given that Red Antler has become the branding guru du jour of the US startup scene, working with companies such as Casper, FourSquare, Rent the Runway, and Birchbox…
Thousands of years ago, a guy named Aristotle had lots of ideas about everything from religion and ethics to medicine and science.He also happened to be a very persuasive speaker — so persuasive that his teachings still shape the way we think about the world today.But what does this all have to do with marketing?