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Your Startup Needs Brand Ambassadors Now More than Ever — Here’s How to Get Them

Brand ambassador strategies have lately gone mainstream, as more and more companies become eager to harness the power of referrals through effective ambassador matchmaking.

Source: Your Startup Needs Brand Ambassadors Now More than Ever — Here’s How to Get Them

Product Launch Marketing Strategy Tips and Tricks

So how exactly do you handle a launch and get people as excited about your new product as you are? There are some aspects you need to keep in mind, but don’t worry – it’s not rocket science! Let’s break down the various parts that come together to form a successful product launch marketing strategy.

Source: Product Launch Marketing Strategy Tips and Tricks | fishbat

Your Go-To Small Business Marketing Guide for 2019

From email and social media campaigns to pricing, branding, and strategy, it can be a challenge for many small business owners to excel at marketing while also focusing on growing their business. That’s where we hope to help! That’s why we teamed up with Mailchimp, Square, and WooCommerce to bring you a brand-new small business marketing playbook. In this five-part email series, you’ll receive specific and actionable marketing strategies that you can use in the remainder of 2018 and throughout 2019 to grow your business in meaningful ways.

Source: Your Go-To Small Business Marketing Guide for 2019 (New Strategies)    

How 2 Entrepreneurs Are Helping Brands Make Millions

Throughout their 20-plus year careers as publicists and branding experts, Gwen Wunderlich and Dara Kaplan have launched hundreds of brands. Some from the ground up, some established and some they have completely reinvented. Founders of the Manhattan-based PR firm Wunderlich Kaplan Communications and creators of Pretty Electric, a hilarious new podcast on female entrepreneurship, business and beyond, they have mastered how to create that “it factor,” or as they say, “the electricity” needed to be successful in business and in life.

Source: How 2 Entrepreneurs Are Helping Brands Make Millions

How Facebook Groups Can Help Marketers Thrive

Photo by William White on Unsplash

New changes to Facebook’s News Feed have made organic reach practically impossible. It’s a clear signal that many marketers need to change their approach once again. While paying for Facebook ads is always an option (one that you should be using, I must add), it may be too expensive for companies struggling with a small budget. Luckily, there is a lower-cost, engagement-driving alternative: Facebook Groups.

Source: How Facebook Groups Can Help Marketers Thrive | Inc.com

4 Strategies to Use When Marketing to Millennials

Photo by Jade Masri on Unsplash

The reality is that millennials are willing to spend money, and in areas such as eating out, they outspend other generations by a fair margin. However, because of the sheer number of products available to them, they tend to do research before buying; Goldman Sachs reports that 57 percent of millennials will compare prices in store before making a purchase.

Marketers looking to sell to this generation will need to find ways to stand out from the competition. These are some of the best practices for attracting the attention of skeptical Millennials.

Source: 4 Strategies to Use When Marketing to Millennials

Content Marketing Trends 2018, 50% Less Effective

Photo by Samuel Zeller on Unsplash

If you’re sticking with your content approach from three years ago, it’s now 50% less effective. Our review of 100 million articles published in 2017 found that social sharing has halved since 2015. Independent studies have also found a reduction in referrals from Facebook following various newsfeed changes. However, while some sites have lost two thirds of their social referrals, others have dramatically increased social engagement with their content.

Source: Content Trends 2018: BuzzSumo Research Report

Case Study: Designing a Chatbot for a Design Studio — Part 1

Why a Chatbot?
As we all know, conversational UI has started taking the place of most of the websites for last 2 years. Businesses have started integrating the chatbots into their business accounts as well as some of those have gone forward to integrate them on their websites too.

Chatbots are one of the most accessible ways to get connected without wasting your time on roaming over the pages of a complicated website. Some of them have even gone more ahead of this traditional thing and have started using bots as their minor level of customer service.

Source: Case Study: Designing a Chatbot for a Design Studio — Part 1

How to name your company

Photo by Jason Leung on Unsplash

Don’t be literal. Think about feelings. Tag lines are useless. To create an effective brand in the startup age, you sometimes have to challenge established rules of corporate marketing. That was the key takeaway from a talk given by Emily Heyward and Jonah Fay-Hurvitz, two strategists at the Brooklyn-based agency Red Antler, at the 99U Conference last Thursday (May 10). Heyward and Fay-Hurvitz are worth listening to, given that Red Antler has become the branding guru du jour of the US startup scene, working with companies such as Casper, FourSquare, Rent the Runway, and Birchbox…

Source: How to name your company, according to Red Antler, the branding agency behind Casper, Allbirds, and Birchbox — Quartz at Work

What Aristotle Can Teach You About Marketing

Photo by Kyler Boone on Unsplash

Thousands of years ago, a guy named Aristotle had lots of ideas about everything from religion and ethics to medicine and science.He also happened to be a very persuasive speaker — so persuasive that his teachings still shape the way we think about the world today.But what does this all have to do with marketing?

Source: What Aristotle Can Teach You About Marketing