The trouble is, there are thousands of people out there writing amazing blogs. There is a ton of wonderful, beautiful pieces of content out there. And the only way people will find your blog is if you bring them to it. Without amplification built into your content marketing strategy, your blog is a diamond buried five miles beneath the surface of the earth. It’s pretty! It’s valuable! But it’s not doing anyone any good. So, how are we content marketers doing with blog amplification? Are we using every channel? Getting the most mileage out of every paid service? Bringing in beaucoup eyeballs for the content we spend so much time creating?
People sign up for email newsletters with no more thought than ordering a coffee at Starbucks. Then these unopened editions pile up in the inbox until the recipient gets fed up and unsubscribes from every one of them. How do beleaguered newsletter editors avoid having their work tossed into that pile? More importantly, how do they get their newsletters opened and read?
After some experimentation, Mackensen explains, SnackNation switched up its marketing strategy to go back to a basic rule: Target a niche audience over an all-encompassing audience. The team wittled down their target demographic as office managers — for whom the company could buy specific ads on LinkedIn. To this effect, the team works to apply the mantra, “nail it, then scale it.”…
Marketers gathered at the Digiday Content Marketing Summit in Vail, Colorado, this week to discuss content marketing. Between sessions discussing ROI, video and the rise of performance storytelling, they met in town hall sessions and working groups. Held under the Chatham House Rule, these discussions were on the record, but not attributable, and they covered everything from frustrations with publisher partners to internal issues. Highlights below.
I’ve been on the road this week talking about the power of creating content and sharing your story with the world.
I’ve been consistently asked how I am able to reach millions of people every single month. I’ve seen my audience triple this year.
It all comes down to this:
It’s raw emotion.
“People go crazy for what I do because I express my raw emotion about life and about business. I don’t allow anyone to tell me what to say or how to behave. No matter what the feedback is on my content, I always treat people with respect.”
For a company to own its market, it must have some combination of brand, scale cost advantages, network effects, or proprietary technology. Of these elements, brand is probably the hardest to pin down. One way to think about brand is as a classic code word for monopoly.
But getting more specific than that is hard. Whatever a brand is, it means that people do not see products as interchangeable and are thus willing to pay more. Take Pepsi and Coke, for example. Most people have a fairly strong preference for one or the other. Both companies generate huge cash flows because consumers, it turns out, aren’t very indifferent at all. They buy into one of the two brands.
Google takes the first step toward mobile-first indexing. Further, Google’s index will primarily be crawling the mobile version of a site’s content, to learn how it should be indexed in search.
At this point, you should understand that Google’s typical indexing practices, which involves crawling the desktop versions of web pages and indexing them in both mobile and desktop search results.
Here is the list of Important Factors To Get The Website Ranked For Voice Search.
The past day or two I’ve attempted to figure out what makes certain content go viral.
I have a good grasp on the matter already, but I realized something..
I’ve never had an article with over 1,000 fans.
We all know it — creating content can be a daunting task. If you’re a content manager or a social media manager, keeping a content calendar helps in organizing content schedule. In fact, content calendar is a strategic marketing tool that every marketer should use. Check out this infographic of social media content ideas to fill up your content calendar so you’ll never run out of social media content to post.
Have you considered the benefits of Pinterest for your business? While the other players in the sector get more focus, Pinterest has continued to slowly build out its platform and offerings, expanding not only its tools, but also strengthening its core use case – which is largely in variance to other social apps.