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4 Strategies to Use When Marketing to Millennials

Photo by Jade Masri on Unsplash

The reality is that millennials are willing to spend money, and in areas such as eating out, they outspend other generations by a fair margin. However, because of the sheer number of products available to them, they tend to do research before buying; Goldman Sachs reports that 57 percent of millennials will compare prices in store before making a purchase.

Marketers looking to sell to this generation will need to find ways to stand out from the competition. These are some of the best practices for attracting the attention of skeptical Millennials.

Source: 4 Strategies to Use When Marketing to Millennials

I Don’t Want My Daughters Hawking Protein Powder Or Tea On “Insta”

Whatever they believe, they can achieve… As long as they develop the right mindset, surround themselves with mentors and work hard.

Source: I Don’t Want My Daughters Hawking Protein Powder Or Tea On “Insta”

Why Young Entrepreneurs Are Better Positioned to Succeed

With less obligations and responsibilities, young entrepreneurs can put more focus and time into their startup.

Not everyone is meant to be an entrepreneur. But for those who are, trying while you’re young is ideal. Your opportunity cost is lowest! Many people I know say, “Well, I’ll work two years in banking or consulting and then look at entrepreneurship.” The reality is, soon they’re getting married or having a family, and the chances of them leaving a steady salary to take this risk disappear.

Source: Why Young Entrepreneurs Are Better Positioned to Succeed

5 Big Mistakes Young Entrepreneurs Just Keep Making

While young founders have all the poise and promise needed to start a company, there are some experiences and information you simply cannot replace with hustle. First-time founders often have to spend a great deal of time overcoming their naivety, as they overestimate their likelihood of success while underestimating the amount of work ahead of them.

Here are five lessons I’ve learned from building my own company at 18, including what you should avoid doing as a young entrepreneur:

Source: 5 Big Mistakes Young Entrepreneurs Just Keep Making | Entrepreneur.com

Travelling the world didn’t help me figure out what I want to do with my life.

week after my college graduation, I boarded a 14-hour flight to Paris brimming with excitement at exploring Europe for the first time.

I’m a planner.

I chose my niche, mapped out what to do every summer, played by my strengths, and almost signed a contract to accept work for a multi-national insurance company.

Ideally, I was starting my first “real world” job a few weeks after the end of my month-long trip as a management trainee. Y’know, the fancy schmancy car, 50k a month salary, and a lifetime of networking opportunities.

“That was my plan.”

Source: Travelling the world didn’t help me figure out what I want to do with my life.

The MVP is dead, long life to the MAP. (Minimum Awesome Product)

 

Photo by Michael Olsen on Unsplash

The change of context is important. Before we only had in mind that the product being launched was functional enough. That the customer / user could run at least 2–3 basic things perfectly, but the client has grown, the client understands 5–6 basic things easily, we have to offer something more, something with which feels familiar and something that will surprise you at the same time.

Source: The MVP is dead, long life to the MAP. (Minimum Awesome Product)

9 Million-Dollar Ideas You Can Launch From Your Dorm Room

Photo by imgix on Unsplash

It is a misconception that there are a small, finite number of good ideas to start companies. Some people are nervous to share the ideas they have, accordingly, because they think someone else will steal them. In reality, though, there are innumerable ideas that could become viable companies today.

Here are nine ideas, specifically, that you could start even from your college dorm room:

Source: 9 Million-Dollar Ideas You Can Launch From Your Dorm Room

Advice for entrepreneurs: Habits from homeschool, CEO Richard Lorenzen

Photo by Gerson Repreza on Unsplash

In the 11 years since, Lorenzen has grown that side gig into a thriving multimillion-dollar business with clients including Expedia and the United Nations. He’s gained business mentors and dabbled in a year of college education along the way, but he said much of that success comes down to four traits he picked up during his homeschooling days.

Source: Advice for entrepreneurs: Habits from homeschool, CEO Richard Lorenzen

How This Chief Heart Officer Engages a Workforce of 80 Percent Millennials

Photo by Brunel Johnson on Unsplash

Seventy-five percent of the 2025 global workforce will be Millennials and Generation Z. For organizations with a growing Millennial workforce, it’s critical to re-engage Millennials in order to avoid the high recruiting, training and productivity costs associated with employee disengagement.

With a workforce that is 80 percent Millennials, VaynerMedia–the full-service digital agency founded by Gary Vaynerchuk–believes creating more company heart is the solution to better engage their 600+ Millennial employees.

Source: How This Chief Heart Officer Engages a Workforce of 80 Percent Millennials | Inc.com

How one retired Millennial made more than $60,000 in passive income last year

Photo by Anthony Ginsbrook on Unsplash

Passive Income. You can take the woman out of work, but you can’t take the work out of the woman. At least, that’s the case for J.P. Livingston, who retired at age 28 with a nest egg of more than $2 million, which she saved while living in New York City.

Source: How one retired Millennial made more than $60,000 in passive income last year | Ladders