Posts

How Startups Should Do Customer Discovery

4 min read

Teams that build continuous customer discovery into their DNA will become smarter than their investors, and build more successful companies.

Source: How Startups Should Do Customer Discovery – ThinkGrowth.org

To Keep a User, Sometimes You Have to Let Them Go

Design for the lives your users are living — not for the value you want to extract from them.

Assuming every problem is product-related drives a product-centric approach to fixing them. But what if problems are more complex than simple fixes to content or features?

An engineer I used to work with once said — and this is incredibly insightful advice for product managers — “People are complicated.” […]

Source: To Keep a User, Sometimes You Have to Let Them Go – Member Feature Stories – Medium

Minimum Lovable Product v.s Minimum Viable Product

Photo by Tadas Mikuckis on Unsplash

Think to yourself for a moment… Would you like a cake that was just put out to your to get customer feedback or would you like that final smacking taste? I, personally would like the final smacking taste and I know everyone would too!

Source: Minimum Lovable Product v.s Minimum Viable Product – The Startup – Medium

User Habits: Why Startups Must Be Behavior Experts

4 min read

In an online world of ever-increasing distractions, user habits matter. In fact, the economic value of web businesses increasingly depends on the strength of the habitual behavior of their users. These user habits ultimately will be a deciding factor in what separates startup winners and losers.

Source: User Habits: Why Startups Must Be Behavior Experts – Thrive Global

How to build an MVP that does its job if you’re a non-tech founder

Photo by Karly Gomez on Unsplash

In today’s customer-oriented, on-demand economy, consumer needs change quickly, and products that fail to match them don’t survive on the market.

So how can entrepreneurs ensure that their product is in line with customer expectations?

By building and releasing a Minimum Viable Product (MVP).

Source: How to build an MVP that does its job if you’re a non-tech founder

How to launch when everyone’s watching

Photo by Clem Onojeghuo on Unsplash

It’s not easy to hear that your product is ugly. Or that it’s confusing and out of date. Sure, the internet has its share of “haters” and trolls who love to hurl dumb insults, but sometimes that negative feedback has merit.

Source: How to launch when everyone’s watching – The Startup – Medium

The MVP is dead, long life to the MAP. (Minimum Awesome Product)

 

Photo by Michael Olsen on Unsplash

The change of context is important. Before we only had in mind that the product being launched was functional enough. That the customer / user could run at least 2–3 basic things perfectly, but the client has grown, the client understands 5–6 basic things easily, we have to offer something more, something with which feels familiar and something that will surprise you at the same time.

Source: The MVP is dead, long life to the MAP. (Minimum Awesome Product)

How I’ve Attracted The First 500 Paid Users

Hello, it’s Takuya here. This is a story about my experience on my solo product called Inkdrop — a Markdown note-taking app with built-in cloud sync. It is a SaaS that earns $3,200 per month from 600 customers now, with pricing $4.99/mo or $49.9/yr. Thanks to its profit, I have had no freelance works this year. Cool. I really appreciate all your support!

Source: How I’ve Attracted The First 500 Paid Users For My SaaS That Costs $5/mo

Avoid easy mistakes: talk (& listen) to your users

10-minute Product Manager, pt 1: killer user interviews.

It pains me to see when Product Managers (PMs) forget they represent their users. If a PM is in a meeting, their users are in that meeting too.

PMs need to understand their users’ motivations, struggles, pain and technical aptitude. This way, when faced with a new design or feature, the PM can quickly decide if it will solve their users problem.

Source: Avoid easy mistakes: talk (& listen) to your users – Startup Grind – Medium

You have an idea for an app. What’s next?

The best things in life begin with a dream. Then the dream turns into an idea, and the idea is shaped into something tangible. That’s how it works, at least how we believe it works. The reality is more down-to-earth, though. Especially if you dream of building a mobile or web application.

Source: You have an idea for an app. What’s next? – Briisk – Medium