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Do These 3 Things In Your Sales Emails To Attract More Customers

Photo by Carl Heyerdahl on Unsplash

Sales Emails. As human beings, we’re naturally interested in what others do, say, and prefer, especially if we think we could benefit from the same. That’s true for everything from seeing a movie to buying a piece of software. For salespeople, understanding this aspect of human behavior is crucial to building strong relationships with potential clients. You convince these would-be buyers of your value by highlighting what your current and past customers say about your business. We call this “social proof,” and it’s an especially useful tactic when it comes to sales emails.

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