Founder’s first rule: sell. It might come as a surprise to you — especially in today’s build-centric startup world — that being able to create, is in fact, not the marquee quality of a great entrepreneur. Before you go reaching for your pitchforks and torches to burn me at the stake, keep an open mind and hear me out.
Welcome to post 4 in a series exploring the first 12 months of my startup and our journey to €100k in revenue. You can read all posts here.
This month, I’ll show you how to create low-cost events to acquire customers and tell you happens when a much larger company tries to take you to court. It’s another rollercoaster month as a startup.
Winter Is Coming!
By month 3, the business had greatly exceeded my early expectations. I still could not pay myself a wage but we were making revenue. Glass half full.
Then, January happened. Cold, dark, and wet January. Running a business that relies on tourism in January in Ireland is difficult but not impossible.
4 min read
Far too many of you are wasting your valuable time and money on convoluted marketing funnels when you should be focusing on the fundamentals. Ben Settle calls this, “Principles vs. Tactics”. Ramit Sethi calls it, “Marketing Tactical Hell.”
There’s a disturbing myth out there telling new freelancers they need to charge low rates in order to gain clients.
Something about how they don’t have any experience, and clients won’t work with them unless they give their services away…
And don’t worry, I went through that myself, which is the same reason wanted to tell you one little secret…
“It’s complete bullshit”
Of course we can’t highlight thousands, indeed tens of thousands of inspirational and experienced sales executives, but we’ve created this list of 21 influencers who constantly share helpful advice, sales tips & tricks on social media and make up the world of sales, including the social selling. […]
In 2012, Harvard Business Review published a bold article entitled “The End of Solution Sales”. It declared that solution selling had become obsolete. The verdict was, in large part, founded on the argument that B2B buyers are coming to the table more prepared and better educated than ever before. In many cases, they’ve already honed in on a desired solution and, as a result, they no longer appreciate a solution selling approach that relies on open-ended questions aimed at diagnosing their needs.
Sales Enablement Tools. Technology has made it easier than ever to optimize the performance of your sales team to drive revenues faster.
Over the last several years, many technologies have been developed to help accelerate and automate the sales and marketing functions. First, it was upper funnel tools that help drive customer awareness and consideration through marketing automation. Then came the middle and lower funnel tools that help drive customer evaluation and purchase through sales enablement tools, which I will talk about in this post. These sales enablement tools can make a material difference in helping you drive revenue faster, consistently across your entire sales team.
Late last year, I made my best business decision yet. I hired a sales coach.
One morning after my workout I was sipping my cup of Earl Grey, reading an online story about Rachel Sheerin, owner of She Sells. I liked that she focuses on helping women in creative fields. I emailed her immediately. We met. We clicked. I signed on for a month of intensive sales coaching. Since then, my confidence has grown in every way and so has my business.
Here’s what I learned.
Michael Maven writes about how attending a funeral revealed a key skill that businesses often never focus on, and how to achieve it. You see, part of the art of building value bridges is having a deep understanding of your customer. In fact, in order to understand your customers properly you need to actually feel the pain that your customer experiences so that you can fill an existing gap in the market (by building a solution that solves the pain). That’s what ‘view projection’ is all about.
I left corporate work in 2013 and created my solo consultancy. I have *not* reached my corporate salary (not even close) and while I’ve been incredibly successful in terms of business, clients, 80%+ client-referral, outcomes, A-lister clients, etc…the financial success is not there. I know every ‘freelancer’ and solo entrepreneur knows what I’m talking about. I’m now focusing and building strategy to grow my services business. I’m trying to remain open-minded to growth ideas that I rejected in the past.