Posts

The Most Highly Engaged Instagram Creators You Should Know About

Photo by chester wade on Unsplash

The days of evaluating how “influential” Instagram accounts are based on the number of followers they have are slowly but surely coming to an end.

An Instagram account’s engagement (= average number of likes per post/total followers) is a much more effective metric to evaluate what percentage of the people who follow that account actually care about their content. The higher the engagement, the more influential an account is, in comparison to other accounts with similar follower numbers within a similar category.

But who are the most highly engaged Instagram accounts out there? Why are they so engaged? What do they do to get such high engagement?

Source: The Most Highly Engaged Instagram Creators You Should Know About | Week of December 4th, 2017

How Facebook Groups Can Help Marketers Thrive

Photo by William White on Unsplash

New changes to Facebook’s News Feed have made organic reach practically impossible. It’s a clear signal that many marketers need to change their approach once again. While paying for Facebook ads is always an option (one that you should be using, I must add), it may be too expensive for companies struggling with a small budget. Luckily, there is a lower-cost, engagement-driving alternative: Facebook Groups.

Source: How Facebook Groups Can Help Marketers Thrive | Inc.com

How to Build Brand Loyalty on Instagram

Photo by Erik Lucatero on Unsplash

Authentic interactions on Instagram (and other social media channels) build trust and contribute to long-term loyalty. Personal messages, frequent interactions, and a word-of-mouth engine can all strengthen your customer relationships over time. If you communicate well, Instagram can be the key to building a thriving customer network — starting with one person at a time. Here are our guidelines for building valuable customer relationships on Instagram.

Source: How to Build Brand Loyalty on Instagram

What Aristotle Can Teach You About Marketing

Photo by Kyler Boone on Unsplash

Thousands of years ago, a guy named Aristotle had lots of ideas about everything from religion and ethics to medicine and science.He also happened to be a very persuasive speaker — so persuasive that his teachings still shape the way we think about the world today.But what does this all have to do with marketing?

Source: What Aristotle Can Teach You About Marketing

The End of Mass Marketing: Go Small, or Go Home

Photo by Katy Belcher on Unsplash

Today, people demand, and can receive, niche brands and products that are intensely relevant to their distinct personal, cultural and situational requirements, products that stimulate a clear emotional response or solve a personal need. By definition, these niches are unique, authentic and passionate, and consumers will pay a higher price for products created for specifically for them.

Source: The End of Mass Marketing: Go Small, or Go Home – The Startup – Medium

3 Tricks to Become an Instagram Influencer

Photo by averie woodard on Unsplash

One of the industries that has been most radically changed by Instagram is also the least talked about one: the modeling industry. Three years ago, models had almost no power. They were largely at the mercy of modeling agencies — Instagram changed that.

Source: 3 Tricks to Become an Instagram Influencer | Entrepreneur.com

How to Develop a Basic Marketing Plan for Your Freelance Business

Photo by Hannah Wei on Unsplash

Most freelancers suck at marketing because they give up too soon.

You don’t expect to get in shape after one jog down your street. You also wouldn’t expect to keep muscle mass and definition if you work out hard for a month then take three off.

A million workout plans can melt away belly fat and herald the triumphant return of your sexy arms.

So pick a plan, stick to it for a year, and you will see results.

Source: How to Develop a Basic Marketing Plan for Your Freelance Business

Social Media for Self-Published Authors

Photo by Ali Yahya on Unsplash

Social media is amazing. You can get your daily dose of outrage, updates on your friend’s mocha latte and hedgehogs camping — all in one place.However, when you’re a self-published author, it becomes part of the work. Social media might be good for reaching your target audience but it’s even better at enabling procrastination.

Source: Social Media for Self-Published Authors – The Startup – Medium

Gen Z passes millennials as largest marketing target

[VIDEO] “We know that one of the greatest drivers of a purchase is a referral from someone you know and trust,” Deep Patel, founder at OwlMetrics and marketing influencer, told Yahoo Finance. “Gen Y grew up testing the waters of social media, but Gen Z doesn’t know life without it.”

Source: Gen Z passes millennials as largest marketing target [Video]

Facebook Messenger’s New Tools Are Game-Changing for Marketers

Photo by Adam Jang on Unsplash

On November 7, Facebook announced Customer Chat, a new Messenger plugin that lets businesses have conversations with customers on their own website. This move not only further strengthens Messenger as the top partner for brands to expand and serve their customer base through conversation, it also places Facebook head-to-head against B2B Silicon Valley darlings like Intercom, Drift and Salesforce.

Source: Facebook Messenger’s New Tools Are Game-Changing for Marketers | Entrepreneur.com